SAP Customer Experience (CX)

Companies can only achieve a high level of customer satisfaction through perfect cooperation between marketing, sales and service. And this is a question of professional data management and seamless customer processes. SAP Customer Experience (formerly SAP C/4 HANA) combines all SAP solutions for commerce, marketing, sales and service into one intelligent unit and provides you with professional customer experience management.

The customer journey does not start when customers pick out products or end when they click ‘Order’. Every interaction with prospective customers must be tailored to their needs as best as possible in order to establish a long-term customer relationship with them. In addition, customers must be free to decide which information and transaction is of interest to them. For this reason, you can rely on the customer experience of the adesso group. The cloud-based solutions of SAP CX (C/4HANA) are designed to meet the highest demands in terms of customer satisfaction: for many industries and characteristics of SMEs and large companies, nationally and globally.

Securing customer data, strengthening customer relationships

The experience should be personal, individual and above all intuitive – from marketing and sales to purchasing and subsequent service. For this to happen, strategy and technology must be perfectly matched and seamlessly integrated into your company’s system landscape and all other customer touchpoints. This involves the interests of end consumers and the requirements of B2B customers alike. If customers have extraordinary experiences in a smooth customer experience, they feel well looked after and build a deep emotional bond with the brand.