Fandom is more than just loyalty to a brand. It is the way people connect through shared enthusiasm in today's world! This includes relevant activities - such as attending events, concerts or wearing costumes. Even small activities, such as wearing a branded T-shirt, allow people to express their fan identity.
Changing user behaviour and new digital channels - for marketing, dealing with fans is a complicated matter. And not all fans are the same, which is why yesterday's methods of defining consumers do not work cost-effectively.
adesso has decades of experience in developing and implementing the best technological solutions to reach buyers. We help your business collect and analyse data, enable interactions through applications and create a Data Centre of Excellence (DCOE) that continuously adds value to your business leaders.
In addition, our experts ensure that all stakeholders - both inside and outside your organisation - are equally involved. We believe that people, processes and technology are the fundamental elements of a Data Centre of Excellence to set a continuous process in motion.
Consistent process improvement is critical to the successful implementation of the Data Centre of Excellence solution. This is the only way to measure the maturity of a company's data-driven marketing against a continuum. Before implementing a Data Centre of Excellence solution, your own goals should be clearly defined.
