Office in Dubai: adesso expands its market presence in the Gulf region

adesso continues to expand its international business. The consulting and IT service provider has established its second subsidiary on the Arabian Peninsula this year with a new office in Dubai, United Arab Emirates (UAE). Burak Barı, Head of Global Business at adesso Group, will initially head up the management of adesso UAE as Managing Director. With this additional commitment in the Gulf region, adesso is underscoring its aspiration to establish itself as a major player in the rapidly growing MENA region (Middle East and Northern Africa). Its entry into this market is coupled with a strategic partnership with Seed Group, a company that facilitates seamless access for international businesses to the UAE's lucrative technology market.

Internationalisation of core business

The new location in Dubai will enable adesso to pursue several goals. First, the consulting and IT service provider is targeting both existing customers looking to expand into the attractive growth markets of the Arabian Peninsula as well as new customers based in the region. In this context, the focus is primarily on companies and organisations in the adesso’s core industries, such as healthcare, retail, the public sector, and the financial services industry. To this end, adesso is investing in expanding consultancy and delivery capacities through local teams. Second, the office will play an important role in adesso’s SmartShore business and in providing services from global delivery centres. In this context, adesso UAE will support the global adesso teams in a coordinating role.

Mark Lohweber, CEO of adesso SE and Hisham al Gurg, CEO of Seed Group and The Private Office of Sheikh Saeed bin Ahmed Al Maktoum are looking forward to their future cooperation in the United Arab Emirates. (Source: Seed Group)

Partnership to facilitate rapid entry to the market

Seed Group has more than 20 years of experience in building market positions for multinational companies in the United Arab Emirates. The strategic partnership with Seed Group provides adesso with access to valuable knowledge about the region and the most important players in the country. This will enable the IT service provider to accelerate its market entry and strengthen its presence in the MENA region.

As a company of The Private Office of Sheikh Saeed bin Ahmed Al Maktoum, Seed Group is ideally positioned to spearhead transformative advancements in the UAE's digital transformation. Together with adesso, the corporate institution will ensure that companies in the region align their core business processes and models with the digital future and adopt innovative technologies.

Burak Barı, Head of Global Business at adesso Group, Hisham al Gurg, CEO of Seed Group and The Private Office of Sheikh Saeed bin Ahmed Al Maktoum, and Mark Lohweber, CEO at adesso SE, at the official signing of the partnership between adesso and Seed Group. (Source: Seed Group)

“The United Arab Emirates is one of the fastest growing markets in the MENA region. Our new location and the partnership with Seed Group will give us the opportunity to further expand our presence and establish ourselves as an important market player in the region,” says Mark Lohweber, CEO of adesso SE. “We have the IT expertise and industry knowledge to develop the business location as a centre for innovative services and provide the right infrastructure for global companies looking to set up in the region.”

Hansjörg Süess, CEO of adesso Schweiz AG also sees many advantages in the new location and adds: “ The additional location in the Gulf region enables us to further expand our international business within the framework of SmartShore models and managed services and to serve our customers even better in this regard. “

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