adesso Blog

Insurers would be well advised to start thinking about their customers of the future today. Two of the main reasons for this are the ageing out of existing customers and the ever-faster pace of digitalisation. But who will they be and what is important to them today? In my blog post, I’ll give an initial glimpse into the future generation of customers. Along with that, I’ll also be describing a persona of future insurance customers.

Dark patterns are interface designs specifically designed to deceive. They trick users into performing certain actions that they did not intend and that may be contrary to their interests. In this blog post, I demonstrate the power of UX design.

Influencer marketing has become more professionalised in recent years and is now a recognised discipline in the marketing mix. According to various studies, companies have been increasing their influencer marketing budgets each year since then. But when does a person become an influencer, what exactly does influencer marketing mean and what are the benefits and challenges that come with it? You'll find out answers to these questions in this blog post.

The decision-making process, i.e., how an AI arrives at its result, must be comprehensible and transparently communicable to all stakeholders. This is especially true within the insurance industry. Meaning a transformation of the black box into a white box is needed. This is where Explainable AI (XAI) comes into play. We explain what this is all about in our blog post.

Purchasing is tougher. The road to the digital transformation of the insurance industry is rocky. But we’re on the verge of a breakthrough. Corporate startups will be only one of the many manifestations of a newly digitalised insurance industry. Other manifestations will include new platforms, non-corporate startups and solutions created by tech players. In this blog post, I explain why this is the case and why corporate startups will be making a significant contribution.

Customers deserve professional service. Good service goes hand in hand with sales. They both draw on the same data from the same sources and round it all off to create a customer experience that is second to none. SAP Service Cloud is just the right solution to deliver flawless customer service. In my blog post, I’ll describe the benefits and added value that SAP Service Cloud can offer companies.

IT and business come together to form a value creation system in which the democratisation of technology is shifting the areas of responsibility and new processes and organisational structures are emerging. At the same time, there is an opportunity for a new culture of cooperation. I explain how this all ties together in my blog post.

Social listening can be used to analyse and monitor social media channels, blogs or websites with regards to brands, competitors or products, to name but one example. It enables you to monitor conversations, gain new insights and leverage this information to define possible strategies or approaches. In my blog post, I’ll explain why social listening is important and what added value the Talkwalker tool has to offer in this respect.

Digitalisation is on everyone’s lips. Everyone is talking about it. My perception, however, is that we usually talk about digitalisation in far too abstract a way and forget what is happening at a more concrete level. The ideas of digital material from the field of digital design offer a nice alternative way to talk about digitalisation.