AI that addresses every customer like somebody it personally knows

Gender, age, place of residence, marital status, education. If a company's marketing department wanted to address potential customers, these and similar details were the relevant parameters with which they could work. Accordingly, marketing campaigns were created with generally formulated messages intended to appeal to as many recipients as possible; wastage was accepted in the process. The target group was the focus of communication, not the individual.

The technological opportunities of artificial intelligence are helping companies to improve design options for their communications content. For the first time, it is possible for companies to communicate on a large scale as well as a personal level with their customers. A key role here is played by the ability of AI solutions to automatically recognize, process, and respond to text content, for example in the form of automatically generated content.

AI solutions open up the possibility of compiling customer statements from different sources - such as emails, service center calls, website visits, comments on rating portals, social media channels or forums - and deriving a holistic picture of individual interests.