adesso Blog

During the first lockdown, Jon Bailey, a former British sailor, received a lot of attention – including from me – on social media platform Twitter after his tips for working from home went viral. Admittedly, that was quite a while ago and most people have more or less become used to the ‘new normal’ since then. Having said that, there’s no getting away from the fact that the days spent working at home all seem to blend into one and we jump at the chance to add a little variety to our routine. In this post, I’d like to share some of Bailey’s tips with you, as well as some personal recommendations from my colleagues at adesso. Who knows, maybe you’ll come across a tip or two that will help you emerge from the subaquatic world of working from home.

The issue of sustainability is appearing in more and more media headlines and is becoming increasingly important in society as a whole. That’s why it’s also becoming increasingly important for companies to make conscious and considerate use of the resources they employ to ensure they meet the demands of all of their stakeholders (customers, employees and investors). In my blog post, I present four perspectives that companies can use to achieve their sustainability goals.

Today, marketers need to rethink their organisational models and embrace new technologies to create differentiated customer interactions optimised for digital channels. In our blog post, you will learn the ten most important reasons why the use of a marketing automation solution ensures the success of digital marketing.

Any company has a number of (business) processes, particularly so the financial services sector. They involve activities that need to be performed to process a business transaction, for example. Process modelling graphically represents this (business) process by depicting the chronological sequence of activities. But what advantages does this create and how can these be used in conjunction with digitisation?

Drawing on mega- and gigatrends as well as other methods, futurologists try to paint a picture of what the world might look like in the future. As we all know, novels and science fiction films or series often already do a pretty good job of giving us a good look at the world of tomorrow. But can insurance sales divisions glean useful information from this for the future? I think they can. Read this blog post to find out more about my thoughts on this topic.

Field service management is presently evolving in many industries: Companies from the manufacturing, logistics and medical technology sectors, but also from the fleet rental and real estate industries, commission us to implement field service management projects. The objective is to improve the customer service experience with the help of software such as Microsoft Dynamics 365. A better organised field service is expected to boost customer satisfaction. Read this blog post to find out which five factors are important in this context.

Data visualisation is only one aspect of interpreting data. However, looking at a representation inevitably leads to a specific interpretation, and this can be problematic. Therefore, in the second part of my blog post, I will give you various examples of how visualisations ‘covertly’ convey their intended message.

Scrum and other agile frameworks have been gaining a lot of traction lately, especially in IT projects. These project frameworks are mainly characterised by greater flexibility, faster responsiveness and a stronger focus on end users. Today, Scrum is often combined with other proven methods, techniques and frameworks – such as Kanban, Design Thinking and BusDevOps. What all these approaches have in common is that the chosen path is reflected on in an iterative process and that adaptation to the desired state often requires creativity on the part of those involved. This blog post explores the question of how successful ideas can be generated while also adhering to the objective of maximising the product.

Anyone involved in content marketing should also be concerned with the subject of personalisation. Powerful digital experience platforms (DXP) offer cloud and AI-based personalisation services to deliver the best experience for every customer. I explain in my blog post what you should pay attention to in terms of personalisation and the benefits of using a DXP.