adesso Blog

The latest adesso Customer Experience Study (CX Study) reveals that the topic of professional customer centricity has finally caught on in most companies. But it’s not just about presentation, user guidance or a personalised approach. In my blog post, I’ll show you five tactics for significantly improving the editing process in a digital experience platform.

Above all, using green hydrogen as a sustainable and climate-neutral energy carrier may be the key to a more sustainable energy economy. In our blog post, you’ll find out why it’s more important than ever for policymakers to think beyond short-term actions.

Digital twins are virtual duplicates of physical products. The use of such digital twins results in innovative ways to perform traditionally more time-consuming tasks, which has a direct impact on increasing the pace of innovation in the company. In my blog post, I explain how digital twins are already being used and what advantages these digital models have in mapping real processes.

The megatrend of sustainability is the talk of the town. This topic doesn’t stop at the banking world; it will put the tried and true to the test and create something new. In my blog post, I provide a concrete explanation of what’s in store for banks.

In public tenders, proposal management encounters what are called ‘thresholds’. In public procurement law, the threshold values define the boundary between EU-wide tenders and national tenders. In 2019 in Germany, for example, the federal ministries opened over 1,200 EU-wide tenders that had a total value of €5 billion. In my blog post, I will give you a glimpse into the world of thresholds, as they were adjusted on 1 January 2022 and will remain valid for two years.

B2B portals are the ideal place to interact with customers, suppliers and partners. This is because in the current market environment, comprehensive and well-thought-out customer service has long since become a differentiating competitive factor. But what makes a good B2B portal? What should you pay attention to in practice? In this blog post, I will answer these questions and give you some tips.

Companies employ staff in different roles, which means they have different areas of responsibility. These employees often possess above-average specialist knowledge in a subject area or special skills. But this knowledge is often – consciously or unconsciously – not shared. This creates an environment in which the conditions do not promote the growth of knowledge and prevent it from being used in a targeted way to advance the company and to offer real added value to (potential) customers. How can a company promote knowledge sharing through a community of practice and benefit (potential) customers and interested parties? I will explain how in this blog post using the example of the community of practice for the topic of company pension schemes.

In my previous blog posts in this series, I described what the persona of a new customer might look like in five to ten years. In the most recent post, I then used this persona to derive the requirements of Generation Alpha for insurance providers. In this blog post, I will focus on the customer journey and explain why insurance providers should engage with Generation Alpha and the potential it holds.

Digital ecosystems and platforms are ushering in a new era in the development of innovative business models. In the banking market, too, the principle of platform-driven business models is gaining ground, as is exemplified by emerging concepts such as open banking and beyond banking. My blog post explains the reasons driving this shift and points out the obstacles that stand in the way of transformation.