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adesso Blog
24.07.2023 By Simon Bächle, Zoe Holdt and Timo Hartmann
More than just a contract – power purchase agreements as a driver for innovation
While electricity prices on the stock market are subject to ever greater fluctuations these days, off-market contracts, known as power purchase agreements, can provide a solution. These agreements can not only provide protection against volatile prices, but also boost the expansion of renewable power plants. You will learn exactly what this is all about in this blog post.
Read more24.07.2023 By Ingo Gregus
How insurance providers can get more out of their technical platforms
In a world where your customers are constantly connected and have access to a wealth of information and options, it is more important than ever to choose the right technology platforms to optimise interactions. This blog post will show how insurance providers can increase their efficiency and boost sales by choosing the right platforms.
Read more21.07.2023 By Wolfgang Weber
Grid fees for gas – quo vadis?
In this blog post, I will first present the system of grid charges for electricity and gas grid operators in Germany and the influence that grid fees have on the price of gas for household customers. I will then explain why I believe that grid fees (and thus also the gas price) will rise. Finally, I will offer a prediction of what a financial relief package can and cannot provide and what consequences consumers and grid operators should take away from this.
Read more20.07.2023 By Arman Kohli
Servant Leadership
Servant leadership is a modern leadership philosophy that focuses on the well-being of employees and achieving goals. It sees managers primarily pursue the idea of standing by their employees and supporting them in their development instead of relying solely on authority and control. I will explain exactly what this looks like in my blog post.
Read more19.07.2023 By Leane Dikmen
Personalised at scale – creating new customer experiences with artificial intelligence
Personalised customer experiences have become a must for businesses and artificial intelligence (AI) can help them reach a whole new level. By customising their customer approach, implementing efficient support solutions and developing targeted marketing strategies, companies can use AI to redesign and improve their customer interactions.
Read more18.07.2023 By Sarah Maulbetsch
E-mail campaign management with marketing automation
When it comes to the digitalisation of sales and marketing processes, companies are now looking into the rollout of a marketing automation tool. However, they need to do much more than implement the right tool. The real work of the marketing department is just getting started. In this blog post, I’ll show you how to take the next step in a smart and professional way
Read more17.07.2023 By Stefanie Ehrlich
From full-time mother to full-time employee – re-entering the workforce after parental leave
The transition from parental leave back to work is a challenging time for many young mothers. When you are a few months out from making your planned return to full-time work, there are a few concerns that go through your mind. In my blog post, I will be describing my experience when I re-joined adesso in a full-time role after seven months on parental leave.
Read more14.07.2023 By Katharina Görgen
Apple Search Ads vs. Google Ads App campaigns – best practices
Smartphones have been an integral part of our everyday lives for many years now. They are always there when we need them and make day-to-day life easier, whether at work or in our free time. For an app to gain users, it has to be promoted and downloaded. In this blog post, I will be taking a look at an example involving a real customer to show you which channels can be used to market an app and what advantages and disadvantages they each have.
Read more13.07.2023 By Andreas Essl and Wolfgang Weber
Key performance indicators and dashboards are a key internal management tool for revenue optimisation for grid operators
Reports and key performance indicators (KPIs) create transparency that is of great use for many departments at a company. Using dashboards is recommended since they are a cost-effective tool for grid operators in view of the limited budgets available to them. In our blog post, we will be focusing on dashboards that provide grid operators with business and financial KPIs.
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