Digital advertising gives companies the opportunity to influence people’s buying behaviour and reach the appropriate target groups in a targeted way. But how can we anticipate users’ buying behaviour and build in the right psychological triggers? I will show you how to take your campaign to the next level using the involvement matrix and different psychological triggers.

The Speaking Machine use case is a GenAI showcase. The integration into the com2m smart product platform is designed to provide users with a helpful AI assistant whose tasks include the following areas: querying data such as assets, data points or messages, interpreting data and providing support with troubleshooting. In this blog post, I would like to present the technical details of this showcase.

In today's digital era, artificial intelligence (AI) is integrated into almost every aspect of our lives and businesses. Although AI takes up such a tremendous amount of our time, energy and attention, few understand the fundamentals of AI. It is therefore not surprising that some consider AI to be a danger. Therefore, it is essential to develop a thorough understanding of AI – a skill referred to as AI literacy. Read more about this in this blog post.

Digital barriers are a reality for millions of people – but artificial intelligence can help to break them down. Whether it's automatic image descriptions, speech recognition or barrier-free navigation: AI makes digital offers accessible to everyone. In this blog post, you will learn how companies benefit from inclusive digital solutions and what role AI plays in this.

Applying for sick pay is often a cumbersome and paper-based process, but it could be so much easier! A well-designed digital solution can eliminate unnecessary forms, double entries and long processing times. In this blog post, you will learn how modern technology is revolutionising the process and making life easier for both policyholders and insurance companies.

The TI-Messenger is an important step towards the digitalisation of the German healthcare system, as it can connect heterogeneous organisations and IT systems. In this blog post, I will introduce you to the matrix protocol, the core of the TI-Messenger, and explain why it is the ideal communication platform for the healthcare sector.

Digital innovations are changing the healthcare system – but real improvements will only come about when technology can be operated intuitively. The University Hospital Bonn (UKB) and adesso have developed the ‘Mein UKB’ app to support patients and their relatives in their day-to-day hospital life. Read on to find out how user-centred design facilitates access to digital services and what role usability engineering plays in this.

Many life sciences companies are faced with the challenge of adapting their custom code to the requirements of SAP S/4HANA. Which custom developments are still needed? Which ones can be switched off or modernised? And how can the SAP Business Technology Platform (BTP) be used optimally? This blog post provides the answers.

Digitalisation in healthcare has gained momentum in recent years, and telemedicine in particular is playing an increasingly important role. Our current digital and telemedical care structures need fundamental renewal. In this blog post, I will show how the TI-Messenger (TIM) can solve these challenges in its third stage of development.