adesso Blog

Learn how to effectively use paid ads in your Instagram competition campaign to increase your brand exposure. Gain valuable insights into how to use paid ads to reach the right audience, find the best time for your campaign and choose the best prizes.

Sooner or later, AI models will also be more successful in B2B than manually created and optimised campaigns. But it will be important to feed the AI well and prepare it for its task. In my blog post, I will explain whether AI-based campaign models in social advertising make B2B as easy as B2C or not.

Employer attractiveness is playing an increasingly important role in the battle for the best talents. Apathetically listing your company’s benefits is no longer a sufficient means of making yourself stand out. The goal is to reach out to new talents before they begin searching for a specific job. This blog post will explain how social media can help with recruiting.

In order to focus on the needs of customers and remain competitive over the long term, insurance brokers should look into the use of different communication channels, including validation. In my blog post, I’ll be explaining why this is necessary and how we can support them here.

With estimations now going past 50% of the world’s population using social media in 2021, and this number still constantly growing, it is crucial for businesses to be present on some of these networks. For pharmaceutical firms this means to take the next step closer to connect and interact differently and more directly with patients, their families and their impacted network as a whole.

After analysing the study results on the topics of customer experience, personalised marketing and offline meets online in the past weeks, we now turn to the area of social commerce. Some exciting findings have emerged for companies.

Influencer marketing has become more professionalised in recent years and is now a recognised discipline in the marketing mix. According to various studies, companies have been increasing their influencer marketing budgets each year since then. But when does a person become an influencer, what exactly does influencer marketing mean and what are the benefits and challenges that come with it? You'll find out answers to these questions in this blog post.

Social listening can be used to analyse and monitor social media channels, blogs or websites with regards to brands, competitors or products, to name but one example. It enables you to monitor conversations, gain new insights and leverage this information to define possible strategies or approaches. In my blog post, I’ll explain why social listening is important and what added value the Talkwalker tool has to offer in this respect.

You would think that by now companies would’ve become familiar with social media and use it as a matter of course. However, there are some things that are still being done wrong or neglected, even by long-established players. In my blog post, I’d like to point out the most common mistakes that I encounter time and again when analysing companies’ social media.