adesso Blog

Experience from a host of CRM projects has shown time and again that the factors for success are remarkably similar. Companies that employ standard software and best practices quickly see major gains in process quality and business performance. In this blog post I will explain how to find a CRM solution that is just right to meet your company’s individual needs. I will also explore architecture-related issues along with the specific challenges you will face when it comes to selecting a CRM solution for use in the insurance sector.

Insurers have already caught on to the fact that investments in customer retention lead to more turnover in the long term and are therefore an average of six to seven times cheaper than acquiring new customers. Technological aids for sales support already exist. But to what degree are intermediaries aware of this, and are there differences between the types of intermediaries? I will delve into these questions in my blog post.

Large companies are not the only ones using CRM systems. Smaller and medium-sized companies are already using them as well. But who are the big players when it comes to CRM system providers, and which hidden champions are the competition? This blog post will compare these big players and hidden champions and show which alternatives may be worthwhile for which companies.

In my blog post, I would like to give you a general overview of the importance of a contemporary corporate culture that meets VUCA requirements in conjunction with digital solutions – among other things, with regard to 360-degree customer service in the insurance industry.

Companies that mainly operate in the B2C sector are increasingly dependent on their customers forming and communicating their opinions on the Internet. But how important are the reviews on Google and other similar portals for these companies, which key performance indicators play a role here and which tools and systems are used?