adesso Blog

To succeed in the digital era, car manufacturers need to reinvent themselves and develop new capabilities. Companies that collect and evaluate data centrally and, above all, know how and where to use it have an important head start. In this blog post, I explain various trends and future topics in the automotive industry and describe how visionary digital sales models can be identified and implemented with the aid of digital commerce.

Marketing automation is a buzzword. It’s intended to help digitalise various aspects of sales and, at the same time, professionalise marketing content. But what are the triggers for this type of change in thinking? How complex is it to access marketing automation and what benefits can it offer? In this blog post, I provide clarity on the topic and offer a possible starting point.

With its software-as-a-service (SaaS) solution, the SAP Sales Cloud, SAP offers a cloud-based customer relationship management system that is supposed to improve the relationship between a company and its customers. I explain what this is all about in my blog post.

Drawing on mega- and gigatrends as well as other methods, futurologists try to paint a picture of what the world might look like in the future. As we all know, novels and science fiction films or series often already do a pretty good job of giving us a good look at the world of tomorrow. But can insurance sales divisions glean useful information from this for the future? I think they can. Read this blog post to find out more about my thoughts on this topic.