adesso Blog

In today's business world, every customer interaction is a valuable opportunity that must be positively remembered. In my blog post, you will learn why excellent customer service is crucial for brand loyalty and how companies build long-term customer loyalty through personalised experiences and AI-powered innovations. I will also present international best practices and the role of social media in customer communication.

Do you want to convince your customers of your offer and be remembered in the long term? In this blog post, you'll learn how to design a successful pitch. Find out why the ‘why’ is so important, how to use storytelling to evoke emotions and highlight USPs. Get inspired and discover how to make every pitch a success with clear visualisations, interactions and targeted preparation!

Companies are faced with the challenge of inspiring their customers with customised experiences. In my blog post, I show how a customer journey is at the heart of customer experience management. You will learn how companies can pave the way to long-term customer loyalty with a holistic approach.

A look at the past 125 years shows that there are plenty of exciting sales models that help every organisation to better understand the current sales and decision-making behaviour of modern customers and to align their marketing measures accordingly. Each of these models presents interesting ideas and approaches to the world of data-driven marketing that can help companies refine their understanding of end customers and understand them better. I will show you which models in my blog post.

The fact that the digital transformation has found its way into B2B sales is nothing new. There are more and more articles being published about the ‘Amazonisation of B2B’. This goes hand in hand with the need for sales organisations not only to (re)align their own processes to their customers’ needs, but also to always be on the proverbial ball as to how these are developing. This blog post will cover the developments in 2023 and what they will mean for sales and for you as sales (management) staff.

In the first part of my blog post, I used a persona to derive the requirements of Generation Alpha for insurance providers. In this blog post, I will explain what the next generation of insurance customers values and how insurance providers can prepare for these demands and needs.

In my previous blog posts in this series, I described what the persona of a new customer might look like in five to ten years. In the most recent post, I then used this persona to derive the requirements of Generation Alpha for insurance providers. In this blog post, I will focus on the customer journey and explain why insurance providers should engage with Generation Alpha and the potential it holds.

This blog post presents some exciting results of the adesso CX Study 2021 with a focus on the insurance industry and shows how online business works for insured persons.

Generation Alpha describes all children born between 2010 and 2025. This will be the first generation to grow up completely in the 21st century and live in a world that is increasingly volatile. In my blog post, I reveal the customer requirements that have already started to emerge from this as well as the opportunities that Generation Alpha can offer insurers.