adesso Blog

An objective view of developments is essential for the strategic direction of the industry. In addition to economic parameters such as interest rate development, economic growth, employment and investment, regulatory conditions and technological innovations are integral components of a successful business policy orientation for banks. In my blog post, I provide an outlook on the trends that will be driving banks in 2025 and show how technologies and innovations in the banking business are driving the transformation of the industry.

The insurance industry is increasingly shifting its focus to customer centricity in order to ensure a stable and growing customer base. The transformation from a contract-centred to a customer-centred business model brings challenges and opportunities. It requires not only a strategic realignment, but also fundamental adjustments to the data model and IT architecture. This blog post highlights the differences between the models and their implications for data management and technology.

In today's business world, every customer interaction is a valuable opportunity that must be positively remembered. In my blog post, you will learn why excellent customer service is crucial for brand loyalty and how companies build long-term customer loyalty through personalised experiences and AI-powered innovations. I will also present international best practices and the role of social media in customer communication.

Companies are faced with the challenge of inspiring their customers with customised experiences. In my blog post, I show how a customer journey is at the heart of customer experience management. You will learn how companies can pave the way to long-term customer loyalty with a holistic approach.

A look at the past 125 years shows that there are plenty of exciting sales models that help every organisation to better understand the current sales and decision-making behaviour of modern customers and to align their marketing measures accordingly. Each of these models presents interesting ideas and approaches to the world of data-driven marketing that can help companies refine their understanding of end customers and understand them better. I will show you which models in my blog post.

The fact that the digital transformation has found its way into B2B sales is nothing new. There are more and more articles being published about the ‘Amazonisation of B2B’. This goes hand in hand with the need for sales organisations not only to (re)align their own processes to their customers’ needs, but also to always be on the proverbial ball as to how these are developing. This blog post will cover the developments in 2023 and what they will mean for sales and for you as sales (management) staff.

In the first part of my blog post, I used a persona to derive the requirements of Generation Alpha for insurance providers. In this blog post, I will explain what the next generation of insurance customers values and how insurance providers can prepare for these demands and needs.

In my previous blog posts in this series, I described what the persona of a new customer might look like in five to ten years. In the most recent post, I then used this persona to derive the requirements of Generation Alpha for insurance providers. In this blog post, I will focus on the customer journey and explain why insurance providers should engage with Generation Alpha and the potential it holds.

This blog post presents some exciting results of the adesso CX Study 2021 with a focus on the insurance industry and shows how online business works for insured persons.