adesso Blog

The e-commerce market is an impenetrable jungle of buzzwords, technologies and platforms. Anyone who starts here without a plan will quickly end up in an expensive dead end. But don't worry: adesso knows the best way through the thicket. Whether cloud migration, system modernisation or best-of-breed approaches - we navigate strategically through the technology jungle, across all manufacturers. Ready for the right course? Then pack your compass and learn how to make your e-commerce fit for the future!

How can artificial intelligence (AI) not only be used to make processes more efficient and intelligent, but also to transform SAP CX solutions into sales and service assistants and marketing futurists? In my blog post, I answer this question and show you the potential that AI still offers in the SAP CX environment.

Unified commerce combines e-commerce, order management, customer relationship management, point of sale and much more on one platform. Due to the broad scope of the topic, my blog post will primarily focus on the central role played by the customer data platform and explain how order management can be optimised through unified commerce.

Shopping patterns changed a lot during the Covid-19 pandemic. Due to the lockdowns and temporary closure of brick-and-mortar shops, consumers’ focus has shifted to the digital world. Composable commerce now delivers a new approach to digital commerce. But what is the common definition of ‘composable commerce’? And why should companies opt for composable commerce? I will answer these questions in my blog post.

Our blog series presents results from the current adesso study ‘What online shoppers want and companies offer’. We asked online customers about their customer satisfaction in e-commerce and representatives of companies about what they do in terms of customer experience. We compared the results, and there were several areas where the responses from the two sides diverged. In this blog post we introduce the topic ‘offline meets online’.

Our blog series presents results from the current adesso study ‘What online shoppers want and companies offer’. In it we asked 1,000 online shoppers what makes for a good customer experience and polled hundreds of companies to find out what they do to ensure online customers have a pleasant shopping experience. Comparing the results produced some interesting insights and revealed gaps in the responses from the two groups. This article will focus on personalised marketing, marketing automation and account-based marketing.

The new blog series presents results of the current adesso study "What online shoppers want and companies offer": Parallel to the 1,000 end consumers, we also asked 373 companies what they do in marketing and sales to ensure that online shoppers like to shop. The result was an exciting comparison that revealed a number of gaps. The blog series kicks off with the topic of customer experience.

Decision-makers in marketing need a promising solution portfolio to align their processes as closely as possible to the customer journey of their customers. To achieve this, internal and external systems should be able to ‘communicate’ smoothly in the background so that the customer takes away only one thing in the end: the perfect customer experience. In my blog post, I explain why interoperability is a factor for success and what role a digital experience platform plays.

e-commerce in 2021 should feel easy and smart and not make customers want to abandon their shopping baskets as a result of pointless media disruptions and regulations. In this blog post, I explain the advantages of a digital experience platform and why companies need to impress their customers with seamless customer experiences.