adesso Blog
08.06.2021 By Alexander Wiermann
Opportunities provided by digitalisation for promoting food sustainability
As the father of a young daughter, new perspectives open up in terms of responsibility and the transmission of values. A balanced and varied diet provides the foundation for healthy development and the way in which food is handled serves as an important role model. In searching for clues about our food, we have become more aware of the issue of sustainability and the extent to which we waste food has become clearer. In the process, questions have arisen about the solutions with which digitalisation and artificial intelligence contribute to improving the food chain.
Read more26.05.2021 By Robert von Seggern
Lost X-ray images? No big deal thanks to the electronic patient file
Moving house might mean you have to change your doctor. But doctors need information about their new patients. Does that mean you have to arduously collect documents such as doctor’s letters, X-rays and hospital discharge reports? Is that particular doctor still practicing? Or will you have to go through all of the examinations all over again – possibly at great expense? Isn’t there a digital solution for medical records here?
Read more05.05.2021 By Sandra Weis
Process modelling – What is it and what do you stand to gain?
Any company has a number of (business) processes, particularly so the financial services sector. They involve activities that need to be performed to process a business transaction, for example. Process modelling graphically represents this (business) process by depicting the chronological sequence of activities. But what advantages does this create and how can these be used in conjunction with digitisation?
Read more18.03.2021 By Carolin Höhn
Factor for success: design systems
In the world of digital design, the concept of making things smoother and more efficient to create higher-value solutions is gaining momentum. My blog post explains what design systems are, what sets them apart and how you stand to benefit.
Read more01.03.2021 By Heike Heger
Marketing and IT: a conflict of interest or synergy?
Despite the global pandemic, IT budgets are increasing and the march of digitalisation is set to continue. But IT and marketing departments often find themselves at odds with one another. That’s why in this blog post, I’m going to show you how to set up a customer-centric application and a modern system that can be fully integrated and continuously developed in small steps.
Read more24.02.2021 By Louisa Burakowski
Data as a key resource – the process for data-driven business model innovation
As a result of the digital transformation, companies now generate and collect huge amounts of data. The potential of data to transform previous business models often falls by the wayside in many areas. So in this blog post, we explain how companies can integrate data as a key resource into day-to-day operations as well as business strategy with the help of the DDBMI process model.
Read more22.02.2021 By Miriam Eckardt
Get started with a digital marketing strategy in seven steps
No strategy, no success – this also applies to digital marketing. But what is the right way for a given company? Where does a company reach its customers in the digital world – and through which channels? This is where a digital marketing strategy comes into play. In this blog post, I explain how companies can make their marketing efforts easier, more efficient, more present and more successful with the right digital marketing strategy.
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