adesso Blog

The to-do list for IT managers in insurance companies might get quite long in 2023. One tool for overcoming these challenges, as well as for exploiting their potential, is innovative IT technologies and methods. In my blog post, I will present eight focus topics that the adesso Insurance Team has identified.

How can an insurance provider use open insurance to further develop its own business model and strengthen its competitiveness and future relevance? What opportunities and risks does open insurance hold for the insurance industry? In this blog post, you will learn what the idea behind open insurance is and where this concept can be applied.

People often like to use the term ‘ecosystem’ in various contexts, but what exactly does it entail? Is it something incredibly complex? Are ecosystems that are described as such actually ecosystems, or are they rather platforms? In my blog post, I will first define the term ‘ecosystem’, present different ecosystems and describe what must be done to meet customers’ needs.

The latest adesso Customer Experience Study (CX Study) reveals that the topic of professional customer centricity has finally caught on in most companies. But it’s not just about presentation, user guidance or a personalised approach. In my blog post, I’ll show you five tactics for significantly improving the editing process in a digital experience platform.

B2B portals are the ideal place to interact with customers, suppliers and partners. This is because in the current market environment, comprehensive and well-thought-out customer service has long since become a differentiating competitive factor. But what makes a good B2B portal? What should you pay attention to in practice? In this blog post, I will answer these questions and give you some tips.

If we know what our customers will want tomorrow, we can make them the perfect offer today. Unfortunately, this is rarely successful, and products are usually just ‘dumped’ on thousands of people at a time. In my blog post, I will explain how the next-best-action approach can help banks anticipate the needs of customers and the next steps that would be best for them.

The impact of digital transformation is also being felt in the lottery industry. Covid-19 has placed companies in the sector under immense pressure, with many customers unable to purchase lottery tickets at sales outlets once the lockdown was imposed. In addition, not all providers allow legal online gaming yet. It is high time that the industry address key trends that influence the lives of its customers and, ultimately, its bottom line. This blog post outlines five trends that lottery companies must now be ready for.

Customers deserve professional service. Good service goes hand in hand with sales. They both draw on the same data from the same sources and round it all off to create a customer experience that is second to none. SAP Service Cloud is just the right solution to deliver flawless customer service. In my blog post, I’ll describe the benefits and added value that SAP Service Cloud can offer companies.

Anyone involved in content marketing should also be concerned with the subject of personalisation. Powerful digital experience platforms (DXP) offer cloud and AI-based personalisation services to deliver the best experience for every customer. I explain in my blog post what you should pay attention to in terms of personalisation and the benefits of using a DXP.