adesso Blog

On 13 May 2024, Open AI published the new Large Language Model GPT-4o. The ‘o’ stands for ‘omni’ and already points to one of the model's great strengths, namely the intelligent interaction of text, audio and images. In my blog post, I show what these new possibilities mean for Gen AI use cases in the financial sector.

This is the first part of my three-part blog post on the role of artificial intelligence (AI) in the insurance industry. In this first part, I focus on the general opportunities and challenges of AI as well as specific applications of generative AI. The focus is on marketing and sales.

In our blog post, you can find out about the benefits of the new focal partnership between the SAP Commerce Cloud as a shop solution and Contentful as a CMS.

Now is the right time to get to grips with successful change management. No time? Artificial intelligence offers innovative solutions for change management and supports insurers in successfully mastering rapid change. This blog post offers practical application examples and valuable tips for implementation in your own insurance company.

In 2024, online marketing is no longer just about using artificial intelligence, but about combining different AI technologies with each other to map complex workflows. This combination enables the seamless and efficient implementation of marketing strategies. In this blog post, you can find out what such integrated AI workflows can look like and which use cases are particularly exciting.

In a world where technology is advancing relentlessly, the various insurance intermediary professions need to adapt the way they work in order to stay relevant. But how do insurance intermediaries feel about this new technology? I answer this question in my blog post.

With more than 15 billion pieces of content generated by 2024, AI is demonstrating its deep integration into the digital world. The number of tasks that AI can take on is constantly increasing, meaning that it is becoming more and more integrated into everyday life. One example in marketing is the generation of image material by providers such as Midjourney, Adobe Firefly and Dall-E. This blog post provides an overview of the current legal situation and the dangers of using AI.

One of the major global challenges is the climate crisis. It has been with us for some time now and is manifested, among other things, in the increase in climate-related extreme weather events. AI can also provide support in this context. This blog post shows in which scenarios this can be the case, how the use of AI works and what hurdles there are.

GenAI is now discussed in almost every customer conversation. This raises the questions: "Is the insurance industry ready for GenAI?" as well as "How do I go about launching a GenAI project?" We want to shed light on both these questions.