adesso Blog

What does SAP Customer Experience have to do with a triathlon? Like a relay triathlon, different disciplines and athletes come together to create an experience as one: SAP Commerce Cloud, Sales & Service Cloud and Emarsys work together in the SAP CX portfolio to create a seamless customer experience. I will show you how this works in my blog post.

The online business is booming! Financial service providers must also adapt to this social change. But what do customers want and what can companies already provide today? The adesso Digital Commerce Study on Finance provides all the answers to this question. I want to use this blog post to describe to you two of the four subtopics as examples to give you an insight into the results.

To succeed in the digital era, car manufacturers need to reinvent themselves and develop new capabilities. Companies that collect and evaluate data centrally and, above all, know how and where to use it have an important head start. In this blog post, I explain various trends and future topics in the automotive industry and describe how visionary digital sales models can be identified and implemented with the aid of digital commerce.

There is probably not a marketer out there who has not had to deal with content and commerce – or as it is often referred to, content-driven commerce. Omnichannel commerce is understood to mean being present on every channel – but wait: how is this different to unified commerce? Do you still know what all the different terms mean in the world of digital commerce? I would like to use this blog post to break down the different types of commerce...

Shopping patterns changed a lot during the Covid-19 pandemic. Due to the lockdowns and temporary closure of brick-and-mortar shops, consumers’ focus has shifted to the digital world. Composable commerce now delivers a new approach to digital commerce. But what is the common definition of ‘composable commerce’? And why should companies opt for composable commerce? I will answer these questions in my blog post.

For years, or even decades, every facet of e-commerce has been discussed long and wide. But recently, the term ‘digital commerce’ or ‘d-commerce’ has been creeping into the conversation. Is this just a new, digitally inspired name for an old concept? Or should we take a closer look at the definition of digital commerce? Where do these types of commerce differ and how are they similar? And how do be benefit from this knowledge going forward? To answer these questions, let’s take a little dive into the world of e-commerce and d-commerce.