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adesso Blog
24.07.2023 By Ingo Gregus
How insurance providers can get more out of their technical platforms
In a world where your customers are constantly connected and have access to a wealth of information and options, it is more important than ever to choose the right technology platforms to optimise interactions. This blog post will show how insurance providers can increase their efficiency and boost sales by choosing the right platforms.
Read more18.07.2023 By Sarah Maulbetsch
E-mail campaign management with marketing automation
When it comes to the digitalisation of sales and marketing processes, companies are now looking into the rollout of a marketing automation tool. However, they need to do much more than implement the right tool. The real work of the marketing department is just getting started. In this blog post, I’ll show you how to take the next step in a smart and professional way
Read more14.07.2023 By Katharina Görgen
Apple Search Ads vs. Google Ads App campaigns – best practices
Smartphones have been an integral part of our everyday lives for many years now. They are always there when we need them and make day-to-day life easier, whether at work or in our free time. For an app to gain users, it has to be promoted and downloaded. In this blog post, I will be taking a look at an example involving a real customer to show you which channels can be used to market an app and what advantages and disadvantages they each have.
Read more27.06.2023 By Ingo Gregus
The foundations for success in digitalisation projects for insurance providers
Digitalisation has transformed the insurance industry, and companies need to develop a true omnichannel strategy to remain competitive. And that is what we will discuss today in part two of our five-part series for insurance providers. This blog post will explain the key foundations for success that keep customers happy and insurance providers competitive.
Read more23.06.2023 By Peter Fey
The Golden Age of B2B influencers - part 1
Most companies have incorporated influencers as an integral part of the company’s marketing mix, whether to increase brand awareness, improve interactions with customers or directly promote sales. I will explain why in this blog post.
Read more07.06.2023 By Ingo Gregus
A better customer experience: the best recipes for successful insurance companies
How can insurance companies stay competitive and grow their business in the digital world? One way to do this is by providing an unbeatable customer experience. In this five-part blog series, we will show you how insurance providers are extracting the greatest opportunities from the customer experience and achieving real success.
Read more31.05.2023 By Uwe Römgens
125 years of sales models: from AIDA to the messy middle
A look at the past 125 years shows that there are plenty of exciting sales models that help every organisation to better understand the current sales and decision-making behaviour of modern customers and to align their marketing measures accordingly. Each of these models presents interesting ideas and approaches to the world of data-driven marketing that can help companies refine their understanding of end customers and understand them better. I will show you which models in my blog post.
Read more09.05.2023 By Peter Fey
AI-optimised B2B marketing
Sooner or later, AI models will also be more successful in B2B than manually created and optimised campaigns. But it will be important to feed the AI well and prepare it for its task. In my blog post, I will explain whether AI-based campaign models in social advertising make B2B as easy as B2C or not.
Read moreWhat does SAP Customer Experience have to do with a triathlon? Like a relay triathlon, different disciplines and athletes come together to create an experience as one: SAP Commerce Cloud, Sales & Service Cloud and Emarsys work together in the SAP CX portfolio to create a seamless customer experience. I will show you how this works in my blog post.
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