adesso Blog

The e-commerce market is an impenetrable jungle of buzzwords, technologies and platforms. Anyone who starts here without a plan will quickly end up in an expensive dead end. But don't worry: adesso knows the best way through the thicket. Whether cloud migration, system modernisation or best-of-breed approaches - we navigate strategically through the technology jungle, across all manufacturers. Ready for the right course? Then pack your compass and learn how to make your e-commerce fit for the future!

AI systems like ChatGPT and Google SGE are changing the way we search for information and opening up new opportunities for businesses. Generative AI Optimisation (GAIO) ensures that content remains visible in AI-powered search engines. In my blog post, I explain why GAIO is becoming increasingly important and how companies can benefit from it.

Headless CMS means flexibility and a clean separation of content and presentation. With Contentful Studio from Contentful, design and editorial teams can create content directly – without any development effort. In my blog post, I take you on a journey through Contentful Studio: what it is exactly, how it works and why it can be a real asset for team collaboration.

In an increasingly digitalised world, no one should be excluded. Accessible design systems offer companies the opportunity to design digital products to be accessible from the outset. They not only create an inclusive user experience, but also reduce development costs in the long term and ensure compliance with legal requirements. In my blog post, I show how accessible design systems work, what advantages they offer and why they are the key to an inclusive digital future.

In today's business world, every customer interaction is a valuable opportunity that must be positively remembered. In my blog post, you will learn why excellent customer service is crucial for brand loyalty and how companies build long-term customer loyalty through personalised experiences and AI-powered innovations. I will also present international best practices and the role of social media in customer communication.

Influencer marketing has evolved from mere product placement to a platform for thought leadership. In my blog post, I describe how influencers use their expertise and credibility to build not only reach but also deep trust – especially in the B2B sector. Learn how thought leaders act as authentic and valuable voices in niche markets and help companies position themselves as industry leaders.

Anyone thinking about agile software development concepts today often predicts improved performance, more robust software and happier employees. But is that really the case? And is the concept of "agility" really new?

How can artificial intelligence (AI) not only be used to make processes more efficient and intelligent, but also to transform SAP CX solutions into sales and service assistants and marketing futurists? In my blog post, I answer this question and show you the potential that AI still offers in the SAP CX environment.

Is it still a major challenge these days to make digital services equally accessible to everyone without anyone being disadvantaged? Let's find out what digital accessibility means, who it helps and why this topic should be focussed on even more.