The PBM campaign platform allows the fast and flexible rollout of campaigns with personalized customer targeting:
- All media are personalized on the basis of a central business logic and played out via any channel. This creates smart customer journeys with maximum response and conversion.
- The tracking concept of the campaign platform enables maximum transparency and analysis options throughout the entire customer journey.
Want to find out more about PBM campaign platforms? Take a look at this video (in German):
